The Campaign for Wool
The Campaign for Wool is a global initiative that aims to highlight wool as an eco-friendly, comfortable, fashionable and durable option to cheaper and more disposable alternatives.
We whole heartedly support The Campaign for Wool campaign. New Zealand is a country founded on sheep farming. We are leaders in wool growing and woollen technology, so supporting the Campaign for Wool is as natural as the fibre itself.
You can find out more about the campaign here - http://www.campaignforwool.org/