Wanaka Sun articlePrecious Collaborative was launched in Wanaka on Friday 6 December 2024.
Claire chose to collaborate with us because ...
... we share a passion for the slow fashion revolution, focusing on sustainable supply chains, durability of product and use of natural product.
... we believe that one person or company can’t effect a sustainable change – it takes a united industry – just as it takes a community to raise a child, and to effect social change.
... we believe that collaboration between NZ designers, wool growers, manufacturers, creatives, weavers and makers, is the way to change current fast fashion models into equitable, eco-design and ethical business models.
Claire O'Connell
Precious Collaborative
Claire founded Precious Collaborative because she believes everyone should be able to make an ethical choice when it comes to clothing, if they want to, and be able to support a more ethical distribution of sustainable clothing to a broader audience.
Precious Collaborative is a one to many model, meaning that by collaborating with NZ fashion designers to create a once in a lifetime high fashion coat that when sold for a high price, will subsidise the cost of a made in NZ everyday collection.
https://www.preciouscollaborative.nz/
claire@preciouscollaborative.nz
Liz Mitchell MNZM
Bespoke couture designer
Liz Mitchell MNZM, a New Zealand fashion luminary known for her passion for New Zealand wool, is creating a one-of-a-kind coat that blends timeless artistry with the finest sustainable materials.
“I’m thrilled to be part of this innovative model,” said Liz. “Sustainable fashion and wool are at the heart of my work, and it’s exciting to create a piece that’s not only bold and artistic but also helps make everyday sustainable fashion more accessible.”
RNZ interview ...Chatting with Jesse Mulligan about Precious Collaborative, looms + tweed
